The Chicago Star

Thursday, September 20th, 2007

I thought it was a shame that the IOC’s rules forced Chicago 2016 to change their torch logo. It was a pretty darn good logo. But you know what? The new one is pretty darn good too. The stars on the Chicago flag are quite iconic, and especially appropriate since each one represents a watershed Chicago event (Fort Dearborn, The Chicago Fire, The World’s Columbian Exposition, and The Century of Progress Exposition.) In fact, one alderman has even proposed adding a fifth star to the flag if Chicago is chosen to host the 2016 Summer Games, but that seems to be jumping the gun a bit.

If you need some design work, both the old and new logos were designed (pro bono) by VSA Partners, Inc.

Right now I’d put Chicago’s chances of hosting the 2016 Summer Olympics at about 50/50. I think Rio de Janeiro, Brazil is the only real competition. Tokyo would be great, but it is too close to Beijing, who is hosting the Olympics next year. It is also the only applicant city that has already hosted the Olympics. Madrid and Prague will have trouble since London is hosting in 2012 and the 2014 Winter Olympics will also be in Europe. Also, the previous European Olympics were in Spain, which further hurts Madrid’s chances. Baku, Azerbaijan is exotic, but they’ve only competed in the Olympics since 1996 so they’re probably not ready yet. Doha, Qatar is in a region that hasn’t hosted the Olympics, but they don’t allow entry to Israelis. I certainly hope that would be a dealbreaker.

Rio, however, has a lot going for it: most importantly, the Olympics have never taken place in South America. They also hosted a very successful Pan American games this summer. Then again, Rio submitted bids for the 2004 and 2012 Olympics and didn’t make the short list, so who knows.

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