I Want the RB Soda
Wednesday, June 25th, 2008
The soft drink aisle at the supermarket advertises “6 pack NRB soda.” First of all, why do they call it “soda” instead of “pop?” We’re in Chicago for Pete’s sake! Second of all, what the heck is NRB soda? The only six packs were these little 8 oz cans.
Shama: It must be “Not Really Big” Soda.
Comments
Well, Evan. I tried to uncover the mystery of NRB soda…and all I found was this: http://www.urbandictionary.com/define.php?term=nrb
Yikes.
June 26th, 2008 at 12:07 am
Mystery Solved! Also, Gross.
June 26th, 2008 at 3:24 pm
Oh, you mere pups. I don’t have to look it up to surmise that it’s “non-returnable bottles.” Though the point of specifying the NRB nature of aisle 8 is sort of weird. Because the closest returnable-bottle soda is over in Aisle Michigan.
If you’d like to learn more about returnable-bottle soda, visit your local library.
Also, http://www.schadenfreude.net/2008/06/18/remember-returnable-bottles.php
June 26th, 2008 at 7:55 pm
Yes, well, that makes more sense than “No reason boner.” Now what’s the deal with those tiny cans?
June 26th, 2008 at 11:06 pm
Yeah, those are just stupid. Those must be Nobody Really Buys.
June 27th, 2008 at 10:12 am
From Innis:
http://www.brandchannel.com/features_effect.asp?pf_id=309
This will answer all your mini-can questions. I think a summary would be “Consumer options” and “portion control”. ZZZZZZ. And they cost more than buying the regular size, which is dumb…
June 29th, 2008 at 10:10 pm